Promotional Novelty & Multi-Function Pens

Before purchasing a promotional advertising item, try this experiment. Line up four white pieces of paper on your desk with one piece of paper of a different color and watch how your eyes gravitate towards the different looking choice. This is the reasoning behind the fun novelty and multi-function pens that are offered as advertising options. While not everybody wants a pen that lights-up, the ad on the light-up pen might be the better buy.

Over the years, advertising firms have spent zillions of dollars while trying to analyze how consumers go about making their shopping choices from ads through their senses of sight and sound. In part, what has been found is that items that are different from those around them, and certain color choices tend to draw the users eyes towards the promotional messages that are attached. As an example, the colors red, orange, and yellow act as an eye irritant that cause the eye to stare in their direction to see what might be causing the irritating hues. These three colors also act to make people feel hungry, with it assumed by scientists that people are using the food as a comfort against the slight irritations that happen due to these specfic colors catching the eye. This is why the fast food chains choose these colors to market with.

On novelty pens that are going to be used for advertising purposes, this same color theory can be put into practice to draw users eyes towards your important messages, or logos. Brightly colored pens will draw the eye of people in the room when they are placed onto busy desktops. Messages that are attached to these pens might be read by more people if the pen is interesting to look at. When consumers find novelty or multi-function pens interesting to look at or to think about, they will come over and pick up the pen to have a better look. If advertising slogans, contact information, or logos appear on the pen barrel, these messages will be read carefully in case they lend information towards the fascinating attractions of the pen that drew the user over to look at it.

Many companies are completely sold on buying their promo items from lists of products that are not everywhere in the marketplace. It is a strong belief among many that the different items are the most desirable to own, use, and to display upon because the uniqueness of each item indicates an artisan quality or individualistic flair that sets the user apart. With your next advertising campaign, you might want to try some of these unusual techniques to see if they work for you.