Promotional Conference Folders

Conference Folders

There are many promotional products, such as conference folders, that are important items to help increase the reach of your advertising efforts. Part of a good marketing plan will include promotional items for special events, such as conventions or meetings, grand openings, and community events. Conference folders have plenty of room on the front, back, and inside for company or product information.

The idea behind the conference folder as a promotional product is to help create a package the attendees can take back to their office or home, as well as to contain additional information on the company and its products or services. You can insert flyers, straight up or stacked sizes, on the inside, as well as other items such as pens, notepads, or business cards. There are different styles of folders, from simple folded card stock to folders with pockets, packets, zip cases, fold over flaps, and more. There is a conference folder designed for every purpose, and they are available in various sizes, colors, and materials.

You want to add your company imprint, or emboss the information onto the folder for permanence. If the folder is a size that will comfortably fit into a file cabinet drawer, that is good because it is more likely to be retained and used. Some folders are designed with self tabs for filing purposes. Add more promotional items to your conference folders, such as imprinted notepads, pens or pencils, and flyers. An attractive folder will be kept and used, which keeps your imprinted message up front and visible. Attendees can use your folder to hold other companies’ materials, but your message is the one that will be seen by others.

Think of the conference folder as a business organizational tool, and design it accordingly. An interesting and more complex folder is more likely to be taken home or to work, and reused again and again, all the while displaying your company or product imprint, message, or image. As a promotional product, conference folders are the best way to present your company information on sales calls also, after the show. These make good leave behind packages when you meet with potential customers, and they are good to give out to your current customers as well. Conference folders have many uses, in and out of the office. Order extras so you can use them to their full potential, as with all promotional products.