


Give your clients great business gifts. Networking is one of the tried and true methods of doing business and giving business gifts is a great way to do it. Gifts are small tokens of appreciation and facilitate relationships with your clients.
Business gifts can be just about anything but there are a couple of goals to keep in mind.
The first is that gifts should serve as a continual reminder of the giver. This is a cost effective way to advertise. Have your name and phone number printed on it. Logos, addresses, and additional information are acceptable and will be a continual reminder of your product or service.
The second goal is to give your clients great promotional gifts that are useful. The last thing you want is to have your gift tossed into the trash or a drawer and then forgotten. Give your clients something they can use.
There are business gifts that will accomplish both purposes.
Consider investing your advertising dollars into a direct client-contact gift like a laptop bag. The costs for a quality bag are high compared to other gifts but your preferred clients will appreciate and use them. If the return on the cost of lap top bags is a sustained and profitable business relationship, your investment is worth it. Have your company name and logo embroidered or printed on the bag. Your client won’t be the only one to see it.
Hats and shirts with your logo are great ways to spread the news about your business far beyond what other methods of advertising can do. Your client may find himself in the position of explaining who you are when someone he’s talking to asks.
Another top gift is an umbrella. No one thinks about umbrellas until it rains and when it does, who doesn’t reach for one? Have your name printed on the umbrellas and make sure your client receives one.
Give your clients great business gifts at Christmas, when orders are shipped, or during appointments. The list of inexpensive business gifts is limitless. Your company information can highlight lanyards, key rings, pens, and pencils for just pennies. Not only are these items useful, they’re great advertisements that will travel in your client’s pocket or lay on her desk. There’s no telling how effective these gifts will be in bringing your clients back to you again and again.
